Macro-economic consequences of Moore's law?

By: Ireland (boh.delete@this.outlook.ie), April 19, 2017 3:32 pm
Room: Moderated Discussions
Maynard Handley (name99.delete@this.name99.org) on April 19, 2017 3:09 pm wrote:
>
> (b) Marketing is another massive cost. Again based on competition, not on the making of the movie.
>

Maynard,

I might get back later and have a study of the comment in full. This was the relevant part, that I wanted to find in it. Somehow or other, in the industry, marketing is 'the' cost. I.e. The cost of making movies themselves went down through the floor - and the 'space' that that created in the budget - was back filled with costs of promotion and marketing.

A lot of that cost, got consumed in doing online advertising believe it or not. So, there's no sense or way, in which new media, made advertising cheaper either. Maybe, in the sense that it reaches more eyeballs for less cash, per unit, but that's about it. Four weddings and a funeral apparently, was the first movie made for a tiny budget, and then they marketed the heck out of it - and the 'strategy' paid off apparently. That's where it started.

John Landis (successful movie director, very 'verbose' style of expression), is one citation that I'll give. Forget about it, and movie making. Where one is good at looking at business case studies, one can identify a lot of things about finance is, or was, organized in that media industry - and apply it in other cases. He worked on 'Kelly's heroes' movie years and years ago, so he's seen his industry develop and change over that amount of time. He worked as a mail delivery kid, back in days when 'Fox' studios were big and made things like Cleopatra.
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