Previously, Apple’s iPhones and iPads used PowerVR GPUs from Imagination Technologies for graphics. Based on our analysis, Apple has created a custom GPU that powers the A8, A9, and 10 processors, shipping in the iPhone 6 and later models, and some iPads. Using public documents, we demonstrate that the programmable shader cores inside Apple’s GPU are different from Imagination Technologies’ PowerVR and offer superior 16-bit floating-point performance and data conversion functions. We further believe that Apple has also developed a custom shader compiler and graphics driver. The proprietary design enables Apple to deliver best-in-class performance for graphics, and other tasks that use the GPU, such as image processing and machine learning.
For 4 years, Intel has struggled to move into the market for mobile devices. Conventional wisdom holds that x86 is too inefficient for smart phones. The recently announced 32nm Medfield proves that x86 is a viable option and that Intel can design smart phone products. We explore the Medfield SoC and analyze the impact on Intel’s mobile strategy.