Richard Cownie (tich@pobox.com) on 8/3/10 wrote:
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[...]
>I'm pretty NVidia's approach is going nowhere, because
>they're a relatively small company, they've lost marketshare
>and developer mindshare with the DX11 generation, and
>they don't seem to be executing well on the basics of
>shipping chips with high yield and competitive performance-
>per-dollar and performance-per-watt.

I am not yet ready to count Nvidia out. They can be positively crazy with new and innovative designs (GPGPU wouldn't be such a hot topic now if it weren't for them). Their lack of integration means that they will be the only game in town when it comes to upgrading rather than replacing boxes. Fermi the product may suck, but Fermi the idea is still valid.

I have no idea if a business can be sustained on that, but short term I don't see them die all of a sudden.