>However, long-term success in a business like 3D
>graphics requires that you maintain enough volume of
>the right kind of products to keep game developers
>interested in optimizing for your platform. That's
>the kind of issue that gets tough if you retreat to a
>low-volume high-end boutique business model.
>

there're ways nvidia can bolster developers' interest.
beside, it's not in game shop's interest to have a
single hw platform.

the problem is they had squandered too much money,
e.g. on buying silly vc shops. the result is that they're
unable to sustain the price war with amd.

unlike intel, where nehalem is immune to amd's price war,
nvidia's quite vulnarable to amd's pricing tactics.
if they strike back, it could ruin both companies.
bummer.