Andreas (kingmouf@gmail.com) on 1/25/12 wrote:
---------------------------
>I'm afraid that the success of Medfield and its follow-ons could be something that
>simply is not related to performance or performance per watt or whatever. From the
>point that Medfield is simply usable or at least in the same ballpark with ARM offerings
>then it is marketing, carriers and design tricks that will do the job (or not) for Intel.
>
>We are talking here in a tech savvy forum. But people who actually buy phones,
>know nothing about ARM, TI, Tegra whatever. They know Apple, Android (probably),
>Verizon, things like that. Most probably they have heard Intel, so a program like
>"Intel Inside" could work for them (what would the average user make of a "nVidia
>Inside" or even worse "TI inside"? ). People will probably buy the slick design
>phone (e.g. iPhone), or the one that is on offer by their carrier.
>
>Intel just needs to be in the same ballpark with ARM. It doesn't need to have the
>highest performing device nor the lowest power consuming. After that it all comes
>to the marketing money it is willing to spend. And it has a lot more money than any of the other players.

Actually it's a lot more complicated than that. Motorola, HTC, etc. are all quite savvy buyers and can spend significant resources to investigate the power efficiency and performance.

David