Lessons in Technology and Innovation from the iPad 3 Graphics and Display

Article: Lessons in Technology and Innovation from the iPad 3 Graphics and Display
By: Vincent Diepeveen (diep.delete@this.xs4all.nl), January 6, 2013 3:29 pm
Room: Moderated Discussions
David Kanter (dkanter.delete@this.realworldtech.com) on January 1, 2013 4:14 am wrote:
> Ladies and Gentlemen,
>
> Happy new year and welcome to 2013. To kick things off
> on a positive note, I've got a brand new article ready.
>
> http://www.realworldtech.com/ipad3-graphics/
>
> The articles describes the technical and market challenges associated with adopting innovations, through the
> example of the iPad 3. Specifically, I dive into the system-level balance problems of the iPad 3 and how
> the graphics was insufficient for the "Retina" display and how it was fixed in subsequent generations.
>
> As always, discussion in encouraged.
>
>
> David

It's a good idea to write something about Apple. Of course with such a huge company it's difficult to draw the correct conclusions. Let me start quoting randomly some through what you wrote:

"The iPad 3 was another excellent product that influenced the entire industry"

I completely disagree. The Ipad 1 was somethign that influenced the entire industry, not ipad3. As for Ipad3 i refer to Al Ries and Jack Trout: "The 22 Immutable Laws of Marketing", rule 1: Law of Leadership (i'm translating from the Dutch translation back into English).

In my own words: if you were the first, it's easy to keep first. In this case some industrial engineering. And of course a highres screen is a good sales argument - but only when you're the first to introduce Ipad 1 :)

"As a company, Apple’s success is not due to superior technology, nor to customer service, and certainly not to low prices. Apple’s unique niche is discerning untapped or unmet consumer needs and designing products that unlock or reshape markets."

I fully agree with the second sentence, though it only shows part of the truth. Yet the first sentence is simply incorrect. Try to produce Iphone and Ipad at the time Apple produced the first version, for the same price and try to sell it for the same price and try to gamble that works out well, as the financial risk is *huge*. Setting up a huge factory line with a risky product offered for a LOW price.

You seem to completely underestimate the huge industrial engineering challenge that Apple did do. They really offered the Ipad 1 very c heap when it was introduced. In the shops here Samsung had something technological maybe slightly better similar to ipad 1, yet it was 100 euro more expensive.

Apple offered ipad simply CHEAP.

Of course initially they also had promised a quadcore ARM inside the ipad, and i'm sure they tried that as well!

Apple really took a gamble offering it for that price, assuming that newer production lines would allow them to offer it at that price - and they appeared to be right. Yet that was the gamble they took.

It's *not* easy to do that. It's risky. They really offered it at a low price.

Realize clearly this. Reading books at the ipad only happened *after* ipad was there. Prior to that, not a single female ever read books on their computer hardware, what sort of form it had. This brings me to a crucial point you fail to address IMHO.

The big successtory of Apple is not just what you wrote down in that 2nd sentence, there is another factor that gives Apple a huge lead over nearly all other manufacturers, you don't even mention the word. By just writing it down i don't even need to use more text to explain what i want to say as you can write all sorts of sentences around it repeatedly quoting it.

One of Apples biggest reasons of succes: Women!





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TopicPosted ByDate
Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDavid Kanter2013/01/01 04:14 AM
  Games at 2048 x 1536? Can you tell?Mark Roulo2013/01/01 02:22 PM
    Games at 2048 x 1536? Can you tell?David Kanter2013/01/01 07:58 PM
      Games at 2048 x 1536? Can you tell?Anon2013/01/03 12:04 AM
        Games at 2048 x 1536? Can you tell?Andy2013/01/03 04:05 AM
          Games at 2048 x 1536? Can you tell?Anon2013/01/06 02:10 AM
            Games at 2048 x 1536? Can you tell?EBFE2013/01/06 11:07 PM
    Games at 2048 x 1536? Can you tell?Seni2013/01/01 09:17 PM
    Games at 2048 x 1536? Can you tell?anon2013/01/02 04:00 AM
      Games at 2048 x 1536? Can you tell?EduardoS2013/01/02 09:07 AM
        Games at 2048 x 1536? Can you tell?anon2013/01/03 12:21 AM
          Games at 2048 x 1536? Can you tell?EduardoS2013/01/03 01:03 AM
      Games at 2048 x 1536? Can you tell?Ricardo B2013/01/02 11:01 AM
        Games at 2048 x 1536? Can you tell?Michael S2013/01/03 01:35 AM
          Games at 2048 x 1536? Can you tell?Andy2013/01/03 04:10 AM
            Games at 2048 x 1536? Can you tell?Michael S2013/01/03 06:33 AM
              Games at 2048 x 1536? Can you tell?rwessel2013/01/03 11:56 AM
                Games at 2048 x 1536? Can you tell?rwessel2013/01/03 11:56 AM
                  Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double post (NT)rwessel2013/01/03 12:01 PM
                    /load/loud/ grrr... (NT)rwessel2013/01/03 12:02 PM
                    Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postDavid Kanter2013/01/10 10:07 AM
                      Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:33 PM
                        Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:35 PM
                          Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:40 PM
                          Me, too! :-)Mark Roulo2013/01/11 08:57 AM
              85 Hz CRT monitorsDoug S2013/01/04 02:12 PM
                85 Hz CRT monitorsAnon2013/01/06 02:16 AM
                  85 Hz CRT monitorsDoug S2013/01/06 12:40 PM
                    The benefits of (non-perceived) flickerMax2013/01/07 01:43 PM
                      The benefits of (non-perceived) flickerAnon2013/01/07 02:59 PM
                        The benefits of (non-perceived) flickerPaul2013/01/07 05:40 PM
                      The benefits of (non-perceived) flickerUngo2013/01/07 03:57 PM
                        The benefits of (non-perceived) flickerDoug S2013/01/07 04:40 PM
                        The benefits of (non-perceived) flickerMax2013/01/07 06:16 PM
                          The benefits of (non-perceived) flickerAnon2013/01/09 09:50 PM
                            The benefits of (non-perceived) flickerMax2013/01/10 06:18 AM
                              The benefits of (non-perceived) flickerSM2013/01/10 12:37 PM
                        The benefits of (non-perceived) flickerdmsc2013/01/07 07:36 PM
                          The benefits of (non-perceived) flickerEBFE2013/01/07 11:08 PM
                          The benefits of (non-perceived) flickerAnon2013/01/09 10:07 PM
                            The benefits of (non-perceived) flickerdmsc2013/01/10 04:41 PM
                              The benefits of (non-perceived) flickerUngo2013/01/11 05:20 PM
                    perception of flickerCarlie Coats2013/01/08 04:39 PM
                      perception of flickerDoug S2013/01/08 10:25 PM
                        perception of flickerAnon2013/01/09 10:09 PM
        Games at 2048 x 1536? Can you tell?anongamer2013/01/03 04:31 AM
      Games at 2048 x 1536? Can you tell?Richard Cownie2013/01/02 02:56 PM
        Tablet vs. console GPUsDoug S2013/01/02 04:09 PM
          Tablet vs. console GPUsRicardo B2013/01/02 04:50 PM
      Games at 2048 x 1536? Can you tell?Anon2013/01/03 12:13 AM
        Games at 2048 x 1536? Can you tell?anon2013/01/03 12:54 AM
          The Hobbit is at 48 fpsRichard Cownie2013/01/03 07:02 AM
            Thanks for the interesting data point! (NT)Paul A. Clayton2013/01/03 09:26 AM
            The Hobbit is at 48 fpsRicardo B2013/01/03 11:17 AM
              The Hobbit is at 48 fpsRichard Cownie2013/01/03 11:55 AM
                The Hobbit is at 48 fpsRichard Cownie2013/01/03 12:44 PM
                  The Hobbit is at 48 fpsRicardo B2013/01/03 01:42 PM
                    The Hobbit is at 48 fpsRichard Cownie2013/01/03 02:31 PM
                      The Hobbit is at 48 fpsy2013/01/04 07:47 PM
                        Exposure time traditionsNathan Monson2013/01/05 12:21 PM
                          Exposure time traditionsy2013/01/05 09:59 PM
                            Exposure time traditionsanon2013/01/06 01:46 AM
                              Exposure time traditionsJukka Larja2013/01/07 08:52 AM
                            Exposure time traditionsdmsc2013/01/06 09:34 AM
                              Exposure time traditionsy2013/01/06 09:11 PM
                                Exposure time traditionsdmsc2013/01/07 07:42 PM
                                  Exposure time traditionsRichard Cownie2013/01/09 08:23 AM
                        The Hobbit is at 48 fpsMichael S2013/01/05 12:30 PM
                          The Hobbit is at 48 fpsRichard Cownie2013/01/05 03:45 PM
                            The Hobbit is at 48 fpsAnon2013/01/06 02:03 AM
                              The Hobbit is at 48 fpsRichard Cownie2013/01/06 06:43 AM
                                The Hobbit is at 48 fpsJukka Larja2013/01/07 09:18 AM
                                  The Hobbit is at 48 fpsRichard Cownie2013/01/07 05:21 PM
                                    The Hobbit is at 48 fpsJukka Larja2013/01/08 09:29 AM
                                      The Master 65mm/70mmRichard Cownie2013/01/08 12:52 PM
                                        The Master 65mm/70mmJukka Larja2013/01/11 02:07 PM
                                          The Master 65mm/70mmRichard Cownie2013/01/11 07:05 PM
                                            The Master 65mm/70mmJukka Larja2013/01/11 11:35 PM
                                              The Master 65mm/70mmDoug S2013/01/12 02:16 PM
                                                Pixar and 3DRichard Cownie2013/01/13 07:07 AM
                                            The Master 65mm/70mmDavid Hess2013/01/12 02:06 PM
                                            The Master 65mm/70mmMegol2013/01/16 01:02 PM
                                        The Master 65mm/70mmRakesh Malik2013/01/23 12:28 PM
                                    The Hobbit is at 48 fpsAnon2013/01/09 10:18 PM
                                      The Hobbit is at 48 fpsRichard Cownie2013/01/10 01:07 PM
                                        The Hobbit is at 48 fpsAnon2013/01/10 03:50 PM
                                          The Hobbit is at 48 fpsRichard Cownie2013/01/10 06:05 PM
                                            The Hobbit is at 48 fpsAnon2013/01/13 12:48 AM
                                              I don't care about workflowRichard Cownie2013/01/13 06:55 AM
                                                I don't care about workflowAnon2013/01/13 04:15 PM
                                                  I don't care about workflowRichard Cownie2013/01/13 08:02 PM
                                            The Hobbit is at 48 fpsRakesh Malik2013/01/23 01:38 PM
                              The Hobbit is at 48 fpsRakesh Malik2013/01/23 12:15 PM
                  The Hobbit is at 48 fpsJukka Larja2013/01/05 07:00 AM
                    Realism and fiction?Paul A. Clayton2013/01/05 09:42 AM
                      Realism and fiction?Jukka Larja2013/01/06 02:32 AM
                        Or the second factor?Paul A. Clayton2013/01/06 04:35 AM
                          Or the second factor?Jukka Larja2013/01/07 09:07 AM
                        further reading (was: Realism and fiction?)hobold2013/01/06 04:47 PM
                          Thanks. I'll probably check that out soon. (NT)Jukka Larja2013/01/07 09:13 AM
            The Hobbit is at 48 fpsrwessel2013/01/03 09:57 PM
            VR and latencyCarlie Coats2013/01/04 05:30 PM
              VR and latencyRicardo B2013/01/04 07:49 PM
                VR and latencyJoe2013/01/05 02:01 AM
            The Hobbit is at 48 fpsBernd Schmidt2013/01/08 03:42 AM
        Games at 2048 x 1536? Can you tell?anongamer2013/01/03 05:01 AM
        Games at 2048 x 1536? Can you tell?Ricardo B2013/01/03 08:06 AM
    Games at 2048 x 1536? Can you tell?Marco Salvi2013/01/02 10:31 AM
    Games at 2048 x 1536? Can you tell?Ungo2013/01/02 04:28 PM
    Games at 2048 x 1536? Can you tell?Jukka Larja2013/01/05 07:13 AM
  Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayRichard Cownie2013/01/02 10:29 AM
  iPad GPU Clock Speedsltcommander.data2013/01/05 12:32 PM
    iPad GPU Clock SpeedsBrett2013/01/06 11:48 PM
      iPad GPU Clock SpeedsDoug S2013/01/07 10:17 AM
      iPad GPU Clock SpeedsDavid Kanter2013/01/09 01:48 PM
    iPad GPU Clock SpeedsUngo2013/01/07 04:26 PM
      iPad GPU Clock SpeedsDavid Kanter2013/01/09 01:42 PM
  Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/06 05:35 AM
    Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayMegol2013/01/07 04:45 AM
      Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/07 12:56 PM
        Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/07 04:53 PM
        Lessons in Technology and Innovation from the iPad 3 Graphics and Displayanon2013/01/07 06:26 PM
      Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayMaynard Handley2013/02/13 12:19 PM
  Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayVincent Diepeveen2013/01/06 03:29 PM
    Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/07 10:53 AM
      Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/07 12:48 PM
      Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayVincent Diepeveen2013/01/08 09:53 AM
        Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/08 01:29 PM
          Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayLlew2013/01/26 12:06 PM
            Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDavid Kanter2013/01/26 01:43 PM
              Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayLlew2013/01/26 02:09 PM
            Wii U has three cores clocked at about 1.2 ghz or so. (NT)I.S.T.2013/01/29 07:37 PM
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