Lessons in Technology and Innovation from the iPad 3 Graphics and Display

Article: Lessons in Technology and Innovation from the iPad 3 Graphics and Display
By: Vincent Diepeveen (diep.delete@this.xs4all.nl), January 8, 2013 9:53 am
Room: Moderated Discussions
Doug S (foo.delete@this.bar.bar) on January 7, 2013 10:53 am wrote:
> Vincent Diepeveen (diep.delete@this.xs4all.nl) on January 6, 2013 3:29 pm wrote:
> > "As a company, Apple’s success is not due to superior technology, nor to customer
> > service, and certainly not to low prices. Apple’s unique niche is discerning untapped
> > or unmet consumer needs and designing products that unlock or reshape markets."
> >
> > I fully agree with the second sentence, though it only shows part of the truth. Yet the first sentence
> > is simply incorrect. Try to produce Iphone and Ipad at the time Apple produced the first version, for
> > the same price and try to sell it for the same price and
> > try to gamble that works out well, as the financial
> > risk is *huge*. Setting up a huge factory line with a risky product offered for a LOW price.
> >
> > You seem to completely underestimate the huge industrial engineering challenge that Apple did do. They
> > really offered the Ipad 1 very c heap when it was introduced. In the shops here Samsung had something
> > technological maybe slightly better similar to ipad 1, yet it was 100 euro more expensive.
>
>
> I agree that a lot of Apple's success in these new product categories was because they were willing
> to take on this financial risk where others weren't. Even then it is easy to see that Apple grossly
> underestimated the success of the iPhone, based on its high initial sales price. As they saw the
> initial sales and were able to ramp up production they were able to quickly lower the price.
>
> The initial Android devices trying to compete with both iPhone and iPad had to endure much
> lower margins or be cheaper to make. This is still a problem for Android OEMs as selling
> Android devices is inherently riskier due to the much greater competition. Lots of OEMs
> sell lots of models of Android phones and tablets, only Apple sells iPhones and iPads.
>
> A lot of Apple's ability to beat the competition on cost early on was because due to the supply
> chain they'd already set up for the iPod. As the world's largest buyer of flash even before the
> iPhone, plus buying many other electronic components and having a lot of iPods already made in
> China they could use this market power to get their cost lower than most of the competition.
>
>
> > Of course initially they also had promised a quadcore ARM
> > inside the ipad, and i'm sure they tried that as well!
>
>
> Bullshit. The first one had a single core SoC, and I'm not even sure there were any mobile devices
> with a dual core ARM in April 2010, let alone quad core. Apple never makes any "promises" about
> how many cores they'll have in a future version of a product. I don't know where you got this
> crazy idea, but you need to source it if you are going to defend this statement.

Short *before* release of ipad 1, the rumours were BIGTIME it would be having a quadcore ARM.

This hyping of the ipad *prior* to its release is one reason of its big success.

Intel is also really good in that marketing game. If you are going to release something fantastic, start drumming about it half a year or more prior to its release... ...of course the disadvantage of that is that you actually have to release something fantastic.

In war, the psychology of a threat is bigger usually than its execution - similar rules apply there in marketing.

If you release something fantastic without any hyping prior, the media attention you get is a lot less.

In those hypings we've seen big promises usually. Remember all the promises intel did do with respect to larrabee years ago.

So the promise of having a quadcore inside the ipad was a rather small promise compared to what others are doing there in that market...

Just like AMD doing the promise in 90s of having "up to 8 socket" K7 machines. Same thing. In the end it never departed from being 2 sockets max.

> > One of Apples biggest reasons of succes: Women!

> Show some stats to prove it. I haven't seen anything to indicate that Apple's sales percentages for phones
> or tablets among women are significantly different than that of Android devices. You seem to be making
> an "Apple = fashion, fashion = women, therefore Apple = women" argument or something. All the early adopters
> of iPhone I know were men, which is generally true for any sort of early adopters in technology. The first
> few GS3s I saw were owned by women - I can make a similarly poorly constructed argument to yours "GS3 =
> too big for some pockets, women = carry phones in purses, therefore GS3 = women". ;)

I wouldn't know a single lady here who has an Android device. They all got an iphone and ipad. Very few of them have a blackberry. On the other hand, of all the nerds i know - most of them have an android phone. Just 1 or 2 have an ipad or iphone.

If i just look around, that's already for tens of thousands of sales for Apple just to women and 0 for android.

Now Android operates in far more markets - yet this is reality. The expensive phones are for the ladies :)

Your reaction reminds me of the reaction of a nerd asking for proof that there is more women in Western Europe riding horses than men :)

Why don't you go start doing some marketing research what ladies like?
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TopicPosted ByDate
Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDavid Kanter2013/01/01 04:14 AM
  Games at 2048 x 1536? Can you tell?Mark Roulo2013/01/01 02:22 PM
    Games at 2048 x 1536? Can you tell?David Kanter2013/01/01 07:58 PM
      Games at 2048 x 1536? Can you tell?Anon2013/01/03 12:04 AM
        Games at 2048 x 1536? Can you tell?Andy2013/01/03 04:05 AM
          Games at 2048 x 1536? Can you tell?Anon2013/01/06 02:10 AM
            Games at 2048 x 1536? Can you tell?EBFE2013/01/06 11:07 PM
    Games at 2048 x 1536? Can you tell?Seni2013/01/01 09:17 PM
    Games at 2048 x 1536? Can you tell?anon2013/01/02 04:00 AM
      Games at 2048 x 1536? Can you tell?EduardoS2013/01/02 09:07 AM
        Games at 2048 x 1536? Can you tell?anon2013/01/03 12:21 AM
          Games at 2048 x 1536? Can you tell?EduardoS2013/01/03 01:03 AM
      Games at 2048 x 1536? Can you tell?Ricardo B2013/01/02 11:01 AM
        Games at 2048 x 1536? Can you tell?Michael S2013/01/03 01:35 AM
          Games at 2048 x 1536? Can you tell?Andy2013/01/03 04:10 AM
            Games at 2048 x 1536? Can you tell?Michael S2013/01/03 06:33 AM
              Games at 2048 x 1536? Can you tell?rwessel2013/01/03 11:56 AM
                Games at 2048 x 1536? Can you tell?rwessel2013/01/03 11:56 AM
                  Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double post (NT)rwessel2013/01/03 12:01 PM
                    /load/loud/ grrr... (NT)rwessel2013/01/03 12:02 PM
                    Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postDavid Kanter2013/01/10 10:07 AM
                      Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:33 PM
                        Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:35 PM
                          Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:40 PM
                          Me, too! :-)Mark Roulo2013/01/11 08:57 AM
              85 Hz CRT monitorsDoug S2013/01/04 02:12 PM
                85 Hz CRT monitorsAnon2013/01/06 02:16 AM
                  85 Hz CRT monitorsDoug S2013/01/06 12:40 PM
                    The benefits of (non-perceived) flickerMax2013/01/07 01:43 PM
                      The benefits of (non-perceived) flickerAnon2013/01/07 02:59 PM
                        The benefits of (non-perceived) flickerPaul2013/01/07 05:40 PM
                      The benefits of (non-perceived) flickerUngo2013/01/07 03:57 PM
                        The benefits of (non-perceived) flickerDoug S2013/01/07 04:40 PM
                        The benefits of (non-perceived) flickerMax2013/01/07 06:16 PM
                          The benefits of (non-perceived) flickerAnon2013/01/09 09:50 PM
                            The benefits of (non-perceived) flickerMax2013/01/10 06:18 AM
                              The benefits of (non-perceived) flickerSM2013/01/10 12:37 PM
                        The benefits of (non-perceived) flickerdmsc2013/01/07 07:36 PM
                          The benefits of (non-perceived) flickerEBFE2013/01/07 11:08 PM
                          The benefits of (non-perceived) flickerAnon2013/01/09 10:07 PM
                            The benefits of (non-perceived) flickerdmsc2013/01/10 04:41 PM
                              The benefits of (non-perceived) flickerUngo2013/01/11 05:20 PM
                    perception of flickerCarlie Coats2013/01/08 04:39 PM
                      perception of flickerDoug S2013/01/08 10:25 PM
                        perception of flickerAnon2013/01/09 10:09 PM
        Games at 2048 x 1536? Can you tell?anongamer2013/01/03 04:31 AM
      Games at 2048 x 1536? Can you tell?Richard Cownie2013/01/02 02:56 PM
        Tablet vs. console GPUsDoug S2013/01/02 04:09 PM
          Tablet vs. console GPUsRicardo B2013/01/02 04:50 PM
      Games at 2048 x 1536? Can you tell?Anon2013/01/03 12:13 AM
        Games at 2048 x 1536? Can you tell?anon2013/01/03 12:54 AM
          The Hobbit is at 48 fpsRichard Cownie2013/01/03 07:02 AM
            Thanks for the interesting data point! (NT)Paul A. Clayton2013/01/03 09:26 AM
            The Hobbit is at 48 fpsRicardo B2013/01/03 11:17 AM
              The Hobbit is at 48 fpsRichard Cownie2013/01/03 11:55 AM
                The Hobbit is at 48 fpsRichard Cownie2013/01/03 12:44 PM
                  The Hobbit is at 48 fpsRicardo B2013/01/03 01:42 PM
                    The Hobbit is at 48 fpsRichard Cownie2013/01/03 02:31 PM
                      The Hobbit is at 48 fpsy2013/01/04 07:47 PM
                        Exposure time traditionsNathan Monson2013/01/05 12:21 PM
                          Exposure time traditionsy2013/01/05 09:59 PM
                            Exposure time traditionsanon2013/01/06 01:46 AM
                              Exposure time traditionsJukka Larja2013/01/07 08:52 AM
                            Exposure time traditionsdmsc2013/01/06 09:34 AM
                              Exposure time traditionsy2013/01/06 09:11 PM
                                Exposure time traditionsdmsc2013/01/07 07:42 PM
                                  Exposure time traditionsRichard Cownie2013/01/09 08:23 AM
                        The Hobbit is at 48 fpsMichael S2013/01/05 12:30 PM
                          The Hobbit is at 48 fpsRichard Cownie2013/01/05 03:45 PM
                            The Hobbit is at 48 fpsAnon2013/01/06 02:03 AM
                              The Hobbit is at 48 fpsRichard Cownie2013/01/06 06:43 AM
                                The Hobbit is at 48 fpsJukka Larja2013/01/07 09:18 AM
                                  The Hobbit is at 48 fpsRichard Cownie2013/01/07 05:21 PM
                                    The Hobbit is at 48 fpsJukka Larja2013/01/08 09:29 AM
                                      The Master 65mm/70mmRichard Cownie2013/01/08 12:52 PM
                                        The Master 65mm/70mmJukka Larja2013/01/11 02:07 PM
                                          The Master 65mm/70mmRichard Cownie2013/01/11 07:05 PM
                                            The Master 65mm/70mmJukka Larja2013/01/11 11:35 PM
                                              The Master 65mm/70mmDoug S2013/01/12 02:16 PM
                                                Pixar and 3DRichard Cownie2013/01/13 07:07 AM
                                            The Master 65mm/70mmDavid Hess2013/01/12 02:06 PM
                                            The Master 65mm/70mmMegol2013/01/16 01:02 PM
                                        The Master 65mm/70mmRakesh Malik2013/01/23 12:28 PM
                                    The Hobbit is at 48 fpsAnon2013/01/09 10:18 PM
                                      The Hobbit is at 48 fpsRichard Cownie2013/01/10 01:07 PM
                                        The Hobbit is at 48 fpsAnon2013/01/10 03:50 PM
                                          The Hobbit is at 48 fpsRichard Cownie2013/01/10 06:05 PM
                                            The Hobbit is at 48 fpsAnon2013/01/13 12:48 AM
                                              I don't care about workflowRichard Cownie2013/01/13 06:55 AM
                                                I don't care about workflowAnon2013/01/13 04:15 PM
                                                  I don't care about workflowRichard Cownie2013/01/13 08:02 PM
                                            The Hobbit is at 48 fpsRakesh Malik2013/01/23 01:38 PM
                              The Hobbit is at 48 fpsRakesh Malik2013/01/23 12:15 PM
                  The Hobbit is at 48 fpsJukka Larja2013/01/05 07:00 AM
                    Realism and fiction?Paul A. Clayton2013/01/05 09:42 AM
                      Realism and fiction?Jukka Larja2013/01/06 02:32 AM
                        Or the second factor?Paul A. Clayton2013/01/06 04:35 AM
                          Or the second factor?Jukka Larja2013/01/07 09:07 AM
                        further reading (was: Realism and fiction?)hobold2013/01/06 04:47 PM
                          Thanks. I'll probably check that out soon. (NT)Jukka Larja2013/01/07 09:13 AM
            The Hobbit is at 48 fpsrwessel2013/01/03 09:57 PM
            VR and latencyCarlie Coats2013/01/04 05:30 PM
              VR and latencyRicardo B2013/01/04 07:49 PM
                VR and latencyJoe2013/01/05 02:01 AM
            The Hobbit is at 48 fpsBernd Schmidt2013/01/08 03:42 AM
        Games at 2048 x 1536? Can you tell?anongamer2013/01/03 05:01 AM
        Games at 2048 x 1536? Can you tell?Ricardo B2013/01/03 08:06 AM
    Games at 2048 x 1536? Can you tell?Marco Salvi2013/01/02 10:31 AM
    Games at 2048 x 1536? Can you tell?Ungo2013/01/02 04:28 PM
    Games at 2048 x 1536? Can you tell?Jukka Larja2013/01/05 07:13 AM
  Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayRichard Cownie2013/01/02 10:29 AM
  iPad GPU Clock Speedsltcommander.data2013/01/05 12:32 PM
    iPad GPU Clock SpeedsBrett2013/01/06 11:48 PM
      iPad GPU Clock SpeedsDoug S2013/01/07 10:17 AM
      iPad GPU Clock SpeedsDavid Kanter2013/01/09 01:48 PM
    iPad GPU Clock SpeedsUngo2013/01/07 04:26 PM
      iPad GPU Clock SpeedsDavid Kanter2013/01/09 01:42 PM
  Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/06 05:35 AM
    Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayMegol2013/01/07 04:45 AM
      Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/07 12:56 PM
        Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/07 04:53 PM
        Lessons in Technology and Innovation from the iPad 3 Graphics and Displayanon2013/01/07 06:26 PM
      Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayMaynard Handley2013/02/13 12:19 PM
  Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayVincent Diepeveen2013/01/06 03:29 PM
    Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/07 10:53 AM
      Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/07 12:48 PM
      Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayVincent Diepeveen2013/01/08 09:53 AM
        Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/08 01:29 PM
          Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayLlew2013/01/26 12:06 PM
            Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDavid Kanter2013/01/26 01:43 PM
              Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayLlew2013/01/26 02:09 PM
            Wii U has three cores clocked at about 1.2 ghz or so. (NT)I.S.T.2013/01/29 07:37 PM
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