Lessons in Technology and Innovation from the iPad 3 Graphics and Display

Article: Lessons in Technology and Innovation from the iPad 3 Graphics and Display
By: Doug S (foo.delete@this.bar.bar), January 8, 2013 1:29 pm
Room: Moderated Discussions
Vincent Diepeveen (diep.delete@this.xs4all.nl) on January 8, 2013 9:53 am wrote:
> > > Of course initially they also had promised a quadcore ARM
> > > inside the ipad, and i'm sure they tried that as well!
> >
> >
> > Bullshit. The first one had a single core SoC, and I'm not even sure there were any mobile devices
> > with a dual core ARM in April 2010, let alone quad core. Apple never makes any "promises" about
> > how many cores they'll have in a future version of a product. I don't know where you got this
> > crazy idea, but you need to source it if you are going to defend this statement.
>
> Short *before* release of ipad 1, the rumours were BIGTIME it would be having a quadcore ARM.


As I thought, you can't produce any proof. If the rumors were "BIGTIME" then it would seem you should be able to google for a moment to find a link. I don't recall hearing any such rumors, but speculation was rampant before its release because no one really knew exactly what it was going to be and the "giant iPod touch" that it turned out to be was not as interesting as some of the wilder rumors. It's not my fault if you're dim enough to believe such a stupid rumor, but no one with half a brain would have given the idea of a mobile device with a quad core ARM launching in early 2010 any credence.


> This hyping of the ipad *prior* to its release is one reason of its big success.


Really? Then why didn't the hyping of Microsoft's previous tablet efforts (Pen Computing in the mid 90s, Tablet XP edition 10 years ago, the UMPC initiative 6 years ago or so) result in its success? Could it be because Apple produced a product people wanted, while Microsoft did not? The difference between them is that Microsoft hypes its own products, while Apple says nothing and lets the media hype for them.

Obviously not everyone can do that, you have to have a history of releasing products people want before it works. Just look at Samsung. Hype before the release of the Galaxy S = almost zero. Hype before the release of the Galaxy S4 = huge. They have built up a history of releasing products people want and are letting the media hype their upcoming products for them by saying nothing, just like Apple. Microsoft has a history of releasing crap, so they continue to have to spend their money to hype their products.


> So the promise of having a quadcore inside the ipad was a rather small
> promise compared to what others are doing there in that market...


What are you talking about? There was no tablet market until iPad came along. Microsoft had spent hundred of millions on marketing and who knows how much on R&D three separate times trying to create a tablet market, and utterly failed all three times. They are now on their fourth attempt, and still trying to push tablets that can do everything a regular PC can do when the success of Apple and the follow-on success of Android/Amazon has demonstrated many consumers do not view this as a requirement. The consumer oriented Surface RT has been mostly a bust, perhaps the corporate focused Surface Pro will fare better, though it is hard to see why someone would prefer it over an Ultrabook when the Ultrabook will cost less! This becomes even more of a problem for Surface Pro with the report that Intel will require touchscreens on the next Ultrabook spec, and vendors are already offering it. So it isn't clear exactly what the difference is between the two, aside from the Surface Pro having a crappier keyboard.

Regardless of what rumors may have been out there about the iPad before it first came out, there was never any "promise" of a quad core CPU. Apple never said a word about it - in fact they never even said they were going to release a tablet. The rumor mill just went wild without them because a lot of people were eager to see what they followed up the iPhone with. This is similar to the rumor mill about Apple releasing a television. It is all based on a single quote in Jobs' biography, Apple has never said anything and indeed may never release a TV. Now there are rumors about a watch, based on an Apple patent filing.

If Apple had wanted to hype up the iPad before it was introduced to the world, telling people it had a quad core CPU would be about the worst thing they could choose to hype. Only someone who thinks a chess program is the most important benchmark around would get excited about a new product category based on the number of cores it is supposed to have. The typical consumer would say "who cares" and ignore it, and care far more about rumors about size, weight, battery life and most importantly what they could do with it. The single core CPU in the first iPad may be weak compared to today's tablets, but it was more powerful than the majority of the PCs sold in the 90s, and people managed to find them useful.


> > > One of Apples biggest reasons of succes: Women!
>
> > Show some stats to prove it. I haven't seen anything to indicate that Apple's sales percentages for phones
> > or tablets among women are significantly different than that of Android devices. You seem to be making
> > an "Apple = fashion, fashion = women, therefore Apple =
> > women" argument or something. All the early adopters
> > of iPhone I know were men, which is generally true for any sort of early adopters in technology. The first
> > few GS3s I saw were owned by women - I can make a similarly poorly constructed argument to yours "GS3 =
> > too big for some pockets, women = carry phones in purses, therefore GS3 = women". ;)
>
> I wouldn't know a single lady here who has an Android device. They all got an iphone
> and ipad. Very few of them have a blackberry. On the other hand, of all the nerds i
> know - most of them have an android phone. Just 1 or 2 have an ipad or iphone.
>
> If i just look around, that's already for tens of thousands
> of sales for Apple just to women and 0 for android.
>
> Now Android operates in far more markets - yet this is reality. The expensive phones are for the ladies :)
>
> Your reaction reminds me of the reaction of a nerd asking for proof that
> there is more women in Western Europe riding horses than men :)
>
> Why don't you go start doing some marketing research what ladies like?


Ah, anecdotal evidence, the last refuge of the clueless attempting to defend the defenseless. Since you obviously lack the intellectual capacity to operate Google, I felt bad for your handicap and decided to do it for you. The article with the most recent data I could find says that Android ownership is 60/40 men and iPhone ownership is 51/49 men. I found US iPhone purchase data for 2011 on one site, but unfortunately to see it you had to pay.

http://www.electronista.com/articles/11/08/22/inneractive.shows.gender.split.in.android.ios/

Anyway, while there's a difference, it's not particularly significant. Considering that today nearly every non-iOS smartphone sold is Android, the Android percentages will approach 50/50 as well - in fact some older data from 2010 I found showed Android ownership nearly 3:1 in favor of men (hardly surprising if you recall the Droid marketing campaign which was one of the most male oriented I've ever seen for any product) so getting to 60/40 in the more recent results demonstrates this trend is well on its way.

For tablets, I found some data from this summer that shows tablets in the US are owned 50/50 between men and women, while iPads are owned by men 52.9% to 47.1%.

http://www.newmediatrendwatch.com/markets-by-country/17-usa/855-mobile-devices?start=1

So much for your theory that Apple ownership is dominated by women. The data I found shows iPhones are owned 51% by men and iPads 53%! You can quibble with the data, but unless you find something more recent or likely to be more reliable and include a link to it, I'll continue to give your anecdotal evidence the zero consideration it deserves.
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TopicPosted ByDate
Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDavid Kanter2013/01/01 04:14 AM
  Games at 2048 x 1536? Can you tell?Mark Roulo2013/01/01 02:22 PM
    Games at 2048 x 1536? Can you tell?David Kanter2013/01/01 07:58 PM
      Games at 2048 x 1536? Can you tell?Anon2013/01/03 12:04 AM
        Games at 2048 x 1536? Can you tell?Andy2013/01/03 04:05 AM
          Games at 2048 x 1536? Can you tell?Anon2013/01/06 02:10 AM
            Games at 2048 x 1536? Can you tell?EBFE2013/01/06 11:07 PM
    Games at 2048 x 1536? Can you tell?Seni2013/01/01 09:17 PM
    Games at 2048 x 1536? Can you tell?anon2013/01/02 04:00 AM
      Games at 2048 x 1536? Can you tell?EduardoS2013/01/02 09:07 AM
        Games at 2048 x 1536? Can you tell?anon2013/01/03 12:21 AM
          Games at 2048 x 1536? Can you tell?EduardoS2013/01/03 01:03 AM
      Games at 2048 x 1536? Can you tell?Ricardo B2013/01/02 11:01 AM
        Games at 2048 x 1536? Can you tell?Michael S2013/01/03 01:35 AM
          Games at 2048 x 1536? Can you tell?Andy2013/01/03 04:10 AM
            Games at 2048 x 1536? Can you tell?Michael S2013/01/03 06:33 AM
              Games at 2048 x 1536? Can you tell?rwessel2013/01/03 11:56 AM
                Games at 2048 x 1536? Can you tell?rwessel2013/01/03 11:56 AM
                  Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double post (NT)rwessel2013/01/03 12:01 PM
                    /load/loud/ grrr... (NT)rwessel2013/01/03 12:02 PM
                    Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postDavid Kanter2013/01/10 10:07 AM
                      Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:33 PM
                        Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:35 PM
                          Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:40 PM
                          Me, too! :-)Mark Roulo2013/01/11 08:57 AM
              85 Hz CRT monitorsDoug S2013/01/04 02:12 PM
                85 Hz CRT monitorsAnon2013/01/06 02:16 AM
                  85 Hz CRT monitorsDoug S2013/01/06 12:40 PM
                    The benefits of (non-perceived) flickerMax2013/01/07 01:43 PM
                      The benefits of (non-perceived) flickerAnon2013/01/07 02:59 PM
                        The benefits of (non-perceived) flickerPaul2013/01/07 05:40 PM
                      The benefits of (non-perceived) flickerUngo2013/01/07 03:57 PM
                        The benefits of (non-perceived) flickerDoug S2013/01/07 04:40 PM
                        The benefits of (non-perceived) flickerMax2013/01/07 06:16 PM
                          The benefits of (non-perceived) flickerAnon2013/01/09 09:50 PM
                            The benefits of (non-perceived) flickerMax2013/01/10 06:18 AM
                              The benefits of (non-perceived) flickerSM2013/01/10 12:37 PM
                        The benefits of (non-perceived) flickerdmsc2013/01/07 07:36 PM
                          The benefits of (non-perceived) flickerEBFE2013/01/07 11:08 PM
                          The benefits of (non-perceived) flickerAnon2013/01/09 10:07 PM
                            The benefits of (non-perceived) flickerdmsc2013/01/10 04:41 PM
                              The benefits of (non-perceived) flickerUngo2013/01/11 05:20 PM
                    perception of flickerCarlie Coats2013/01/08 04:39 PM
                      perception of flickerDoug S2013/01/08 10:25 PM
                        perception of flickerAnon2013/01/09 10:09 PM
        Games at 2048 x 1536? Can you tell?anongamer2013/01/03 04:31 AM
      Games at 2048 x 1536? Can you tell?Richard Cownie2013/01/02 02:56 PM
        Tablet vs. console GPUsDoug S2013/01/02 04:09 PM
          Tablet vs. console GPUsRicardo B2013/01/02 04:50 PM
      Games at 2048 x 1536? Can you tell?Anon2013/01/03 12:13 AM
        Games at 2048 x 1536? Can you tell?anon2013/01/03 12:54 AM
          The Hobbit is at 48 fpsRichard Cownie2013/01/03 07:02 AM
            Thanks for the interesting data point! (NT)Paul A. Clayton2013/01/03 09:26 AM
            The Hobbit is at 48 fpsRicardo B2013/01/03 11:17 AM
              The Hobbit is at 48 fpsRichard Cownie2013/01/03 11:55 AM
                The Hobbit is at 48 fpsRichard Cownie2013/01/03 12:44 PM
                  The Hobbit is at 48 fpsRicardo B2013/01/03 01:42 PM
                    The Hobbit is at 48 fpsRichard Cownie2013/01/03 02:31 PM
                      The Hobbit is at 48 fpsy2013/01/04 07:47 PM
                        Exposure time traditionsNathan Monson2013/01/05 12:21 PM
                          Exposure time traditionsy2013/01/05 09:59 PM
                            Exposure time traditionsanon2013/01/06 01:46 AM
                              Exposure time traditionsJukka Larja2013/01/07 08:52 AM
                            Exposure time traditionsdmsc2013/01/06 09:34 AM
                              Exposure time traditionsy2013/01/06 09:11 PM
                                Exposure time traditionsdmsc2013/01/07 07:42 PM
                                  Exposure time traditionsRichard Cownie2013/01/09 08:23 AM
                        The Hobbit is at 48 fpsMichael S2013/01/05 12:30 PM
                          The Hobbit is at 48 fpsRichard Cownie2013/01/05 03:45 PM
                            The Hobbit is at 48 fpsAnon2013/01/06 02:03 AM
                              The Hobbit is at 48 fpsRichard Cownie2013/01/06 06:43 AM
                                The Hobbit is at 48 fpsJukka Larja2013/01/07 09:18 AM
                                  The Hobbit is at 48 fpsRichard Cownie2013/01/07 05:21 PM
                                    The Hobbit is at 48 fpsJukka Larja2013/01/08 09:29 AM
                                      The Master 65mm/70mmRichard Cownie2013/01/08 12:52 PM
                                        The Master 65mm/70mmJukka Larja2013/01/11 02:07 PM
                                          The Master 65mm/70mmRichard Cownie2013/01/11 07:05 PM
                                            The Master 65mm/70mmJukka Larja2013/01/11 11:35 PM
                                              The Master 65mm/70mmDoug S2013/01/12 02:16 PM
                                                Pixar and 3DRichard Cownie2013/01/13 07:07 AM
                                            The Master 65mm/70mmDavid Hess2013/01/12 02:06 PM
                                            The Master 65mm/70mmMegol2013/01/16 01:02 PM
                                        The Master 65mm/70mmRakesh Malik2013/01/23 12:28 PM
                                    The Hobbit is at 48 fpsAnon2013/01/09 10:18 PM
                                      The Hobbit is at 48 fpsRichard Cownie2013/01/10 01:07 PM
                                        The Hobbit is at 48 fpsAnon2013/01/10 03:50 PM
                                          The Hobbit is at 48 fpsRichard Cownie2013/01/10 06:05 PM
                                            The Hobbit is at 48 fpsAnon2013/01/13 12:48 AM
                                              I don't care about workflowRichard Cownie2013/01/13 06:55 AM
                                                I don't care about workflowAnon2013/01/13 04:15 PM
                                                  I don't care about workflowRichard Cownie2013/01/13 08:02 PM
                                            The Hobbit is at 48 fpsRakesh Malik2013/01/23 01:38 PM
                              The Hobbit is at 48 fpsRakesh Malik2013/01/23 12:15 PM
                  The Hobbit is at 48 fpsJukka Larja2013/01/05 07:00 AM
                    Realism and fiction?Paul A. Clayton2013/01/05 09:42 AM
                      Realism and fiction?Jukka Larja2013/01/06 02:32 AM
                        Or the second factor?Paul A. Clayton2013/01/06 04:35 AM
                          Or the second factor?Jukka Larja2013/01/07 09:07 AM
                        further reading (was: Realism and fiction?)hobold2013/01/06 04:47 PM
                          Thanks. I'll probably check that out soon. (NT)Jukka Larja2013/01/07 09:13 AM
            The Hobbit is at 48 fpsrwessel2013/01/03 09:57 PM
            VR and latencyCarlie Coats2013/01/04 05:30 PM
              VR and latencyRicardo B2013/01/04 07:49 PM
                VR and latencyJoe2013/01/05 02:01 AM
            The Hobbit is at 48 fpsBernd Schmidt2013/01/08 03:42 AM
        Games at 2048 x 1536? Can you tell?anongamer2013/01/03 05:01 AM
        Games at 2048 x 1536? Can you tell?Ricardo B2013/01/03 08:06 AM
    Games at 2048 x 1536? Can you tell?Marco Salvi2013/01/02 10:31 AM
    Games at 2048 x 1536? Can you tell?Ungo2013/01/02 04:28 PM
    Games at 2048 x 1536? Can you tell?Jukka Larja2013/01/05 07:13 AM
  Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayRichard Cownie2013/01/02 10:29 AM
  iPad GPU Clock Speedsltcommander.data2013/01/05 12:32 PM
    iPad GPU Clock SpeedsBrett2013/01/06 11:48 PM
      iPad GPU Clock SpeedsDoug S2013/01/07 10:17 AM
      iPad GPU Clock SpeedsDavid Kanter2013/01/09 01:48 PM
    iPad GPU Clock SpeedsUngo2013/01/07 04:26 PM
      iPad GPU Clock SpeedsDavid Kanter2013/01/09 01:42 PM
  Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/06 05:35 AM
    Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayMegol2013/01/07 04:45 AM
      Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/07 12:56 PM
        Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/07 04:53 PM
        Lessons in Technology and Innovation from the iPad 3 Graphics and Displayanon2013/01/07 06:26 PM
      Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayMaynard Handley2013/02/13 12:19 PM
  Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayVincent Diepeveen2013/01/06 03:29 PM
    Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/07 10:53 AM
      Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/07 12:48 PM
      Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayVincent Diepeveen2013/01/08 09:53 AM
        Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/08 01:29 PM
          Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayLlew2013/01/26 12:06 PM
            Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDavid Kanter2013/01/26 01:43 PM
              Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayLlew2013/01/26 02:09 PM
            Wii U has three cores clocked at about 1.2 ghz or so. (NT)I.S.T.2013/01/29 07:37 PM
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