The Master 65mm/70mm

Article: Lessons in Technology and Innovation from the iPad 3 Graphics and Display
By: Jukka Larja (roskakori2006.delete@this.gmail.com), January 11, 2013 11:35 pm
Room: Moderated Discussions
Richard Cownie (tich.delete@this.pobox.com) on January 11, 2013 7:05 pm wrote:
> Jukka Larja (roskakori2006.delete@this.gmail.com) on January 11, 2013 2:07 pm wrote:
>
> > There's nothing mystical about people not liking big changes, it's a well known fact and applies just
> > as well to critics and journalists as it does to other people. Unless you have something actively against
> > status quo (like I do with 24 fps movies) your first reaction is likely to be negative.
>
> I studied mathematics last millennium, and ever since have been enormously skeptical
> of "well known facts"

Ok, I'll give you that. I should just have shut up because I didn't feel like finding a link. The subject has been studied a lot especially in context of how to manage changes in work environments (or how to keep your employees happy and productive when methods and environment changes). Just googling for resistance of change gives lots of hits, but actual studies (especially more general ones) are harder to come by.

> and inclined to look for counterexamples. People don't like big changes ? How come
> we're all carrying around smartphones and tablets that didn't exist ten years ago ?

Smartphone revolution didn't happen in a day and wasn't forced on people, like new movie formats are, in practice. You didn't lose anything by buying a smartphone. Although it is possible not to go see HFR or 3D version of the Hobbit (at least here in Finland), it does limit your options seriously. Largest screens are only showing 3D HFR and 2D is shown on smaller screens. Besides, people (at least many bloggers and much of tech press) did say that iPad is useless and then went to buy some. Isn't that the situation with Hobbit too?

> Even in the movies, we've accepted talkies and color and widescreen formats and 3D.

There are people that don't go to 3D movies at all, some that go but would rather see 2D version, and some more that don't really care and are annoyed to pay more for 3D movie ticket. I wouldn't consider that a huge success, although I'm sure 3D TV makers are happy even for some increase in sales. Widescreen on TV annoyed lots of people (I have no idea how people liked it when it was introduced in the movies). Digitalization of TV was (at least here) met with general dislike and grumblings (if I had to guess, I would say larger percentage of people like HFR now than liked digital TV back then).

HFR is too fresh to really tell whether people will like it in the long run. Maybe there is something fundamentally annoying in it, and it will never really take off. But the bad press (and blogs and forum posts) it's getting doesn't seem all that different from what 3D or movie theater and TV digitalization got.

> Seems to me it's just as true that most people in general *like* innovation, even
> when it turns out to be a fad.

In a long run, yes. As a first reaction not so much. And if not forced, people can just ignore things at first and get used to them.

> > > The claim is that the larger film stock gives you not just better resolution, but
> > > also more accurate color reproduction, and maybe other advantages.
> >
> > Well, for Hobbit (or Lord of the Rings or, for example, 300, just to name few pretty
> > extreme examples), accurate color reproduction obviously wasn't the goal.
>
> Sure. I'm not saying 65mm/70mm is great for everything; just saying it's an
> example of a not-common technology being used to good effect and being well received
> by audiences and critics.

Well, I have never knowingly seen 65mm/70mm film or seen it advertized, so it doesn't seem to have gotten too much time in press (positive or negative). Which makes me presume it doesn't really look all that different (just like for most ears HD audio doesn't sound all that different from 128 kbps MP3, no matter how much I bitch about the latter :) ).

-JLarja
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TopicPosted ByDate
Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDavid Kanter2013/01/01 04:14 AM
  Games at 2048 x 1536? Can you tell?Mark Roulo2013/01/01 02:22 PM
    Games at 2048 x 1536? Can you tell?David Kanter2013/01/01 07:58 PM
      Games at 2048 x 1536? Can you tell?Anon2013/01/03 12:04 AM
        Games at 2048 x 1536? Can you tell?Andy2013/01/03 04:05 AM
          Games at 2048 x 1536? Can you tell?Anon2013/01/06 02:10 AM
            Games at 2048 x 1536? Can you tell?EBFE2013/01/06 11:07 PM
    Games at 2048 x 1536? Can you tell?Seni2013/01/01 09:17 PM
    Games at 2048 x 1536? Can you tell?anon2013/01/02 04:00 AM
      Games at 2048 x 1536? Can you tell?EduardoS2013/01/02 09:07 AM
        Games at 2048 x 1536? Can you tell?anon2013/01/03 12:21 AM
          Games at 2048 x 1536? Can you tell?EduardoS2013/01/03 01:03 AM
      Games at 2048 x 1536? Can you tell?Ricardo B2013/01/02 11:01 AM
        Games at 2048 x 1536? Can you tell?Michael S2013/01/03 01:35 AM
          Games at 2048 x 1536? Can you tell?Andy2013/01/03 04:10 AM
            Games at 2048 x 1536? Can you tell?Michael S2013/01/03 06:33 AM
              Games at 2048 x 1536? Can you tell?rwessel2013/01/03 11:56 AM
                Games at 2048 x 1536? Can you tell?rwessel2013/01/03 11:56 AM
                  Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double post (NT)rwessel2013/01/03 12:01 PM
                    /load/loud/ grrr... (NT)rwessel2013/01/03 12:02 PM
                    Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postDavid Kanter2013/01/10 10:07 AM
                      Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:33 PM
                        Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:35 PM
                          Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:40 PM
                          Me, too! :-)Mark Roulo2013/01/11 08:57 AM
              85 Hz CRT monitorsDoug S2013/01/04 02:12 PM
                85 Hz CRT monitorsAnon2013/01/06 02:16 AM
                  85 Hz CRT monitorsDoug S2013/01/06 12:40 PM
                    The benefits of (non-perceived) flickerMax2013/01/07 01:43 PM
                      The benefits of (non-perceived) flickerAnon2013/01/07 02:59 PM
                        The benefits of (non-perceived) flickerPaul2013/01/07 05:40 PM
                      The benefits of (non-perceived) flickerUngo2013/01/07 03:57 PM
                        The benefits of (non-perceived) flickerDoug S2013/01/07 04:40 PM
                        The benefits of (non-perceived) flickerMax2013/01/07 06:16 PM
                          The benefits of (non-perceived) flickerAnon2013/01/09 09:50 PM
                            The benefits of (non-perceived) flickerMax2013/01/10 06:18 AM
                              The benefits of (non-perceived) flickerSM2013/01/10 12:37 PM
                        The benefits of (non-perceived) flickerdmsc2013/01/07 07:36 PM
                          The benefits of (non-perceived) flickerEBFE2013/01/07 11:08 PM
                          The benefits of (non-perceived) flickerAnon2013/01/09 10:07 PM
                            The benefits of (non-perceived) flickerdmsc2013/01/10 04:41 PM
                              The benefits of (non-perceived) flickerUngo2013/01/11 05:20 PM
                    perception of flickerCarlie Coats2013/01/08 04:39 PM
                      perception of flickerDoug S2013/01/08 10:25 PM
                        perception of flickerAnon2013/01/09 10:09 PM
        Games at 2048 x 1536? Can you tell?anongamer2013/01/03 04:31 AM
      Games at 2048 x 1536? Can you tell?Richard Cownie2013/01/02 02:56 PM
        Tablet vs. console GPUsDoug S2013/01/02 04:09 PM
          Tablet vs. console GPUsRicardo B2013/01/02 04:50 PM
      Games at 2048 x 1536? Can you tell?Anon2013/01/03 12:13 AM
        Games at 2048 x 1536? Can you tell?anon2013/01/03 12:54 AM
          The Hobbit is at 48 fpsRichard Cownie2013/01/03 07:02 AM
            Thanks for the interesting data point! (NT)Paul A. Clayton2013/01/03 09:26 AM
            The Hobbit is at 48 fpsRicardo B2013/01/03 11:17 AM
              The Hobbit is at 48 fpsRichard Cownie2013/01/03 11:55 AM
                The Hobbit is at 48 fpsRichard Cownie2013/01/03 12:44 PM
                  The Hobbit is at 48 fpsRicardo B2013/01/03 01:42 PM
                    The Hobbit is at 48 fpsRichard Cownie2013/01/03 02:31 PM
                      The Hobbit is at 48 fpsy2013/01/04 07:47 PM
                        Exposure time traditionsNathan Monson2013/01/05 12:21 PM
                          Exposure time traditionsy2013/01/05 09:59 PM
                            Exposure time traditionsanon2013/01/06 01:46 AM
                              Exposure time traditionsJukka Larja2013/01/07 08:52 AM
                            Exposure time traditionsdmsc2013/01/06 09:34 AM
                              Exposure time traditionsy2013/01/06 09:11 PM
                                Exposure time traditionsdmsc2013/01/07 07:42 PM
                                  Exposure time traditionsRichard Cownie2013/01/09 08:23 AM
                        The Hobbit is at 48 fpsMichael S2013/01/05 12:30 PM
                          The Hobbit is at 48 fpsRichard Cownie2013/01/05 03:45 PM
                            The Hobbit is at 48 fpsAnon2013/01/06 02:03 AM
                              The Hobbit is at 48 fpsRichard Cownie2013/01/06 06:43 AM
                                The Hobbit is at 48 fpsJukka Larja2013/01/07 09:18 AM
                                  The Hobbit is at 48 fpsRichard Cownie2013/01/07 05:21 PM
                                    The Hobbit is at 48 fpsJukka Larja2013/01/08 09:29 AM
                                      The Master 65mm/70mmRichard Cownie2013/01/08 12:52 PM
                                        The Master 65mm/70mmJukka Larja2013/01/11 02:07 PM
                                          The Master 65mm/70mmRichard Cownie2013/01/11 07:05 PM
                                            The Master 65mm/70mmJukka Larja2013/01/11 11:35 PM
                                              The Master 65mm/70mmDoug S2013/01/12 02:16 PM
                                                Pixar and 3DRichard Cownie2013/01/13 07:07 AM
                                            The Master 65mm/70mmDavid Hess2013/01/12 02:06 PM
                                            The Master 65mm/70mmMegol2013/01/16 01:02 PM
                                        The Master 65mm/70mmRakesh Malik2013/01/23 12:28 PM
                                    The Hobbit is at 48 fpsAnon2013/01/09 10:18 PM
                                      The Hobbit is at 48 fpsRichard Cownie2013/01/10 01:07 PM
                                        The Hobbit is at 48 fpsAnon2013/01/10 03:50 PM
                                          The Hobbit is at 48 fpsRichard Cownie2013/01/10 06:05 PM
                                            The Hobbit is at 48 fpsAnon2013/01/13 12:48 AM
                                              I don't care about workflowRichard Cownie2013/01/13 06:55 AM
                                                I don't care about workflowAnon2013/01/13 04:15 PM
                                                  I don't care about workflowRichard Cownie2013/01/13 08:02 PM
                                            The Hobbit is at 48 fpsRakesh Malik2013/01/23 01:38 PM
                              The Hobbit is at 48 fpsRakesh Malik2013/01/23 12:15 PM
                  The Hobbit is at 48 fpsJukka Larja2013/01/05 07:00 AM
                    Realism and fiction?Paul A. Clayton2013/01/05 09:42 AM
                      Realism and fiction?Jukka Larja2013/01/06 02:32 AM
                        Or the second factor?Paul A. Clayton2013/01/06 04:35 AM
                          Or the second factor?Jukka Larja2013/01/07 09:07 AM
                        further reading (was: Realism and fiction?)hobold2013/01/06 04:47 PM
                          Thanks. I'll probably check that out soon. (NT)Jukka Larja2013/01/07 09:13 AM
            The Hobbit is at 48 fpsrwessel2013/01/03 09:57 PM
            VR and latencyCarlie Coats2013/01/04 05:30 PM
              VR and latencyRicardo B2013/01/04 07:49 PM
                VR and latencyJoe2013/01/05 02:01 AM
            The Hobbit is at 48 fpsBernd Schmidt2013/01/08 03:42 AM
        Games at 2048 x 1536? Can you tell?anongamer2013/01/03 05:01 AM
        Games at 2048 x 1536? Can you tell?Ricardo B2013/01/03 08:06 AM
    Games at 2048 x 1536? Can you tell?Marco Salvi2013/01/02 10:31 AM
    Games at 2048 x 1536? Can you tell?Ungo2013/01/02 04:28 PM
    Games at 2048 x 1536? Can you tell?Jukka Larja2013/01/05 07:13 AM
  Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayRichard Cownie2013/01/02 10:29 AM
  iPad GPU Clock Speedsltcommander.data2013/01/05 12:32 PM
    iPad GPU Clock SpeedsBrett2013/01/06 11:48 PM
      iPad GPU Clock SpeedsDoug S2013/01/07 10:17 AM
      iPad GPU Clock SpeedsDavid Kanter2013/01/09 01:48 PM
    iPad GPU Clock SpeedsUngo2013/01/07 04:26 PM
      iPad GPU Clock SpeedsDavid Kanter2013/01/09 01:42 PM
  Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/06 05:35 AM
    Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayMegol2013/01/07 04:45 AM
      Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/07 12:56 PM
        Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/07 04:53 PM
        Lessons in Technology and Innovation from the iPad 3 Graphics and Displayanon2013/01/07 06:26 PM
      Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayMaynard Handley2013/02/13 12:19 PM
  Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayVincent Diepeveen2013/01/06 03:29 PM
    Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/07 10:53 AM
      Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/07 12:48 PM
      Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayVincent Diepeveen2013/01/08 09:53 AM
        Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/08 01:29 PM
          Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayLlew2013/01/26 12:06 PM
            Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDavid Kanter2013/01/26 01:43 PM
              Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayLlew2013/01/26 02:09 PM
            Wii U has three cores clocked at about 1.2 ghz or so. (NT)I.S.T.2013/01/29 07:37 PM
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