The Master 65mm/70mm

Article: Lessons in Technology and Innovation from the iPad 3 Graphics and Display
By: Doug S (foo.delete@this.bar.bar), January 12, 2013 2:16 pm
Room: Moderated Discussions
Jukka Larja (roskakori2006.delete@this.gmail.com) on January 11, 2013 11:35 pm wrote:
> > Even in the movies, we've accepted talkies and color and widescreen formats and 3D.
>
> There are people that don't go to 3D movies at all, some that go but would rather see 2D version, and
> some more that don't really care and are annoyed to pay more for 3D movie ticket. I wouldn't consider
> that a huge success, although I'm sure 3D TV makers are happy even for some increase in sales. Widescreen
> on TV annoyed lots of people (I have no idea how people liked it when it was introduced in the movies).
> Digitalization of TV was (at least here) met with general dislike and grumblings (if I had to guess,
> I would say larger percentage of people like HFR now than liked digital TV back then).


I think 3D was an attempt to differentiate the theater experience from the home movie experience. As more people bought large widescreen HDTVs with Dolby (or at least external speakers far better than those built into your TV) and a subwoofer, and movies had become available to watch at home more and more quickly after release, more people opted out of the hassles of the theater, such as dealing with rude people who are talking or texting during the movie. It became a better experience to watch at home for more and more people.

It doesn't matter whether 3D or HFR significantly improved the experience or not, it is just something different to give people a reason to favor the theater experience, like Cinemascope and Technicolor before it. Or utter failures like Smell-o-Vision.

The problem theaters face now is that they're using essentially the same equipment as home users. More and more they're digital projectors using data instead of film, LCD instead of celluloid. Thus whenever they get something new like 3D or 4K, it won't take long to filter down to consumer grade equipment. If they still used film, and were able to develop a technology they could use that LCD and plasma couldn't replicate, then they'd be able to maintain the same type of barriers that existed back in the days of 35mm versus NTSC/PAL CRT TV.

This will keep theaters in a constant race to stay ahead of consumer technology. 3D has become mainstream, so let's do HFR since no TVs will be able to do it. I'm sure it won't take long before there's a Blu Ray format for it and TVs that can play 48 fps content, but they'll think up something new to advertise by that time. When 4K becomes mainstream, theaters will switch to 8K. Whether it is better won't matter, it will be promoted as better, something you can't get at home.
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TopicPosted ByDate
Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDavid Kanter2013/01/01 04:14 AM
  Games at 2048 x 1536? Can you tell?Mark Roulo2013/01/01 02:22 PM
    Games at 2048 x 1536? Can you tell?David Kanter2013/01/01 07:58 PM
      Games at 2048 x 1536? Can you tell?Anon2013/01/03 12:04 AM
        Games at 2048 x 1536? Can you tell?Andy2013/01/03 04:05 AM
          Games at 2048 x 1536? Can you tell?Anon2013/01/06 02:10 AM
            Games at 2048 x 1536? Can you tell?EBFE2013/01/06 11:07 PM
    Games at 2048 x 1536? Can you tell?Seni2013/01/01 09:17 PM
    Games at 2048 x 1536? Can you tell?anon2013/01/02 04:00 AM
      Games at 2048 x 1536? Can you tell?EduardoS2013/01/02 09:07 AM
        Games at 2048 x 1536? Can you tell?anon2013/01/03 12:21 AM
          Games at 2048 x 1536? Can you tell?EduardoS2013/01/03 01:03 AM
      Games at 2048 x 1536? Can you tell?Ricardo B2013/01/02 11:01 AM
        Games at 2048 x 1536? Can you tell?Michael S2013/01/03 01:35 AM
          Games at 2048 x 1536? Can you tell?Andy2013/01/03 04:10 AM
            Games at 2048 x 1536? Can you tell?Michael S2013/01/03 06:33 AM
              Games at 2048 x 1536? Can you tell?rwessel2013/01/03 11:56 AM
                Games at 2048 x 1536? Can you tell?rwessel2013/01/03 11:56 AM
                  Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double post (NT)rwessel2013/01/03 12:01 PM
                    /load/loud/ grrr... (NT)rwessel2013/01/03 12:02 PM
                    Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postDavid Kanter2013/01/10 10:07 AM
                      Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:33 PM
                        Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:35 PM
                          Oh, for crying out load, would you fix this stupid thing to make it a tiny bit harder to double postrwessel2013/01/10 09:40 PM
                          Me, too! :-)Mark Roulo2013/01/11 08:57 AM
              85 Hz CRT monitorsDoug S2013/01/04 02:12 PM
                85 Hz CRT monitorsAnon2013/01/06 02:16 AM
                  85 Hz CRT monitorsDoug S2013/01/06 12:40 PM
                    The benefits of (non-perceived) flickerMax2013/01/07 01:43 PM
                      The benefits of (non-perceived) flickerAnon2013/01/07 02:59 PM
                        The benefits of (non-perceived) flickerPaul2013/01/07 05:40 PM
                      The benefits of (non-perceived) flickerUngo2013/01/07 03:57 PM
                        The benefits of (non-perceived) flickerDoug S2013/01/07 04:40 PM
                        The benefits of (non-perceived) flickerMax2013/01/07 06:16 PM
                          The benefits of (non-perceived) flickerAnon2013/01/09 09:50 PM
                            The benefits of (non-perceived) flickerMax2013/01/10 06:18 AM
                              The benefits of (non-perceived) flickerSM2013/01/10 12:37 PM
                        The benefits of (non-perceived) flickerdmsc2013/01/07 07:36 PM
                          The benefits of (non-perceived) flickerEBFE2013/01/07 11:08 PM
                          The benefits of (non-perceived) flickerAnon2013/01/09 10:07 PM
                            The benefits of (non-perceived) flickerdmsc2013/01/10 04:41 PM
                              The benefits of (non-perceived) flickerUngo2013/01/11 05:20 PM
                    perception of flickerCarlie Coats2013/01/08 04:39 PM
                      perception of flickerDoug S2013/01/08 10:25 PM
                        perception of flickerAnon2013/01/09 10:09 PM
        Games at 2048 x 1536? Can you tell?anongamer2013/01/03 04:31 AM
      Games at 2048 x 1536? Can you tell?Richard Cownie2013/01/02 02:56 PM
        Tablet vs. console GPUsDoug S2013/01/02 04:09 PM
          Tablet vs. console GPUsRicardo B2013/01/02 04:50 PM
      Games at 2048 x 1536? Can you tell?Anon2013/01/03 12:13 AM
        Games at 2048 x 1536? Can you tell?anon2013/01/03 12:54 AM
          The Hobbit is at 48 fpsRichard Cownie2013/01/03 07:02 AM
            Thanks for the interesting data point! (NT)Paul A. Clayton2013/01/03 09:26 AM
            The Hobbit is at 48 fpsRicardo B2013/01/03 11:17 AM
              The Hobbit is at 48 fpsRichard Cownie2013/01/03 11:55 AM
                The Hobbit is at 48 fpsRichard Cownie2013/01/03 12:44 PM
                  The Hobbit is at 48 fpsRicardo B2013/01/03 01:42 PM
                    The Hobbit is at 48 fpsRichard Cownie2013/01/03 02:31 PM
                      The Hobbit is at 48 fpsy2013/01/04 07:47 PM
                        Exposure time traditionsNathan Monson2013/01/05 12:21 PM
                          Exposure time traditionsy2013/01/05 09:59 PM
                            Exposure time traditionsanon2013/01/06 01:46 AM
                              Exposure time traditionsJukka Larja2013/01/07 08:52 AM
                            Exposure time traditionsdmsc2013/01/06 09:34 AM
                              Exposure time traditionsy2013/01/06 09:11 PM
                                Exposure time traditionsdmsc2013/01/07 07:42 PM
                                  Exposure time traditionsRichard Cownie2013/01/09 08:23 AM
                        The Hobbit is at 48 fpsMichael S2013/01/05 12:30 PM
                          The Hobbit is at 48 fpsRichard Cownie2013/01/05 03:45 PM
                            The Hobbit is at 48 fpsAnon2013/01/06 02:03 AM
                              The Hobbit is at 48 fpsRichard Cownie2013/01/06 06:43 AM
                                The Hobbit is at 48 fpsJukka Larja2013/01/07 09:18 AM
                                  The Hobbit is at 48 fpsRichard Cownie2013/01/07 05:21 PM
                                    The Hobbit is at 48 fpsJukka Larja2013/01/08 09:29 AM
                                      The Master 65mm/70mmRichard Cownie2013/01/08 12:52 PM
                                        The Master 65mm/70mmJukka Larja2013/01/11 02:07 PM
                                          The Master 65mm/70mmRichard Cownie2013/01/11 07:05 PM
                                            The Master 65mm/70mmJukka Larja2013/01/11 11:35 PM
                                              The Master 65mm/70mmDoug S2013/01/12 02:16 PM
                                                Pixar and 3DRichard Cownie2013/01/13 07:07 AM
                                            The Master 65mm/70mmDavid Hess2013/01/12 02:06 PM
                                            The Master 65mm/70mmMegol2013/01/16 01:02 PM
                                        The Master 65mm/70mmRakesh Malik2013/01/23 12:28 PM
                                    The Hobbit is at 48 fpsAnon2013/01/09 10:18 PM
                                      The Hobbit is at 48 fpsRichard Cownie2013/01/10 01:07 PM
                                        The Hobbit is at 48 fpsAnon2013/01/10 03:50 PM
                                          The Hobbit is at 48 fpsRichard Cownie2013/01/10 06:05 PM
                                            The Hobbit is at 48 fpsAnon2013/01/13 12:48 AM
                                              I don't care about workflowRichard Cownie2013/01/13 06:55 AM
                                                I don't care about workflowAnon2013/01/13 04:15 PM
                                                  I don't care about workflowRichard Cownie2013/01/13 08:02 PM
                                            The Hobbit is at 48 fpsRakesh Malik2013/01/23 01:38 PM
                              The Hobbit is at 48 fpsRakesh Malik2013/01/23 12:15 PM
                  The Hobbit is at 48 fpsJukka Larja2013/01/05 07:00 AM
                    Realism and fiction?Paul A. Clayton2013/01/05 09:42 AM
                      Realism and fiction?Jukka Larja2013/01/06 02:32 AM
                        Or the second factor?Paul A. Clayton2013/01/06 04:35 AM
                          Or the second factor?Jukka Larja2013/01/07 09:07 AM
                        further reading (was: Realism and fiction?)hobold2013/01/06 04:47 PM
                          Thanks. I'll probably check that out soon. (NT)Jukka Larja2013/01/07 09:13 AM
            The Hobbit is at 48 fpsrwessel2013/01/03 09:57 PM
            VR and latencyCarlie Coats2013/01/04 05:30 PM
              VR and latencyRicardo B2013/01/04 07:49 PM
                VR and latencyJoe2013/01/05 02:01 AM
            The Hobbit is at 48 fpsBernd Schmidt2013/01/08 03:42 AM
        Games at 2048 x 1536? Can you tell?anongamer2013/01/03 05:01 AM
        Games at 2048 x 1536? Can you tell?Ricardo B2013/01/03 08:06 AM
    Games at 2048 x 1536? Can you tell?Marco Salvi2013/01/02 10:31 AM
    Games at 2048 x 1536? Can you tell?Ungo2013/01/02 04:28 PM
    Games at 2048 x 1536? Can you tell?Jukka Larja2013/01/05 07:13 AM
  Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayRichard Cownie2013/01/02 10:29 AM
  iPad GPU Clock Speedsltcommander.data2013/01/05 12:32 PM
    iPad GPU Clock SpeedsBrett2013/01/06 11:48 PM
      iPad GPU Clock SpeedsDoug S2013/01/07 10:17 AM
      iPad GPU Clock SpeedsDavid Kanter2013/01/09 01:48 PM
    iPad GPU Clock SpeedsUngo2013/01/07 04:26 PM
      iPad GPU Clock SpeedsDavid Kanter2013/01/09 01:42 PM
  Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/06 05:35 AM
    Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayMegol2013/01/07 04:45 AM
      Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/07 12:56 PM
        Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/07 04:53 PM
        Lessons in Technology and Innovation from the iPad 3 Graphics and Displayanon2013/01/07 06:26 PM
      Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayMaynard Handley2013/02/13 12:19 PM
  Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayVincent Diepeveen2013/01/06 03:29 PM
    Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/07 10:53 AM
      Lessons in Technology and Innovation from the iPad 3 Graphics and Displaympx2013/01/07 12:48 PM
      Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayVincent Diepeveen2013/01/08 09:53 AM
        Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDoug S2013/01/08 01:29 PM
          Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayLlew2013/01/26 12:06 PM
            Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayDavid Kanter2013/01/26 01:43 PM
              Lessons in Technology and Innovation from the iPad 3 Graphics and DisplayLlew2013/01/26 02:09 PM
            Wii U has three cores clocked at about 1.2 ghz or so. (NT)I.S.T.2013/01/29 07:37 PM
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