By: Richard Cownie (tich.delete@this.pobox.com), February 5, 2013 6:46 am
Room: Moderated Discussions
Daniel Bizo (fejenagy.delete@this.gmail.com) on February 5, 2013 6:31 am wrote:
I think all your points are very reasonable.
> Intel has to break the ARM ecosystem. Winning some designs with Motorola here and with ZTE there just won't cut
> it. You have to build huge commitments that run into buying millions and tens of millions of chip a year.
Yes. Here's a thought experiment: suppose a startup company came out with a
new smartphone chip and said "the good news it runs twice as fast, and the power
consumption is about the same; the bad news is that 5% of the apps won't work
because it doesn't run ARM code natively". Everyone would laugh, and they wouldn't
have a chance of getting any major design wins. We only take Medfield seriously
because it's from Intel: from anyone else, 100% ARM compatibility would be considered
absolutely essential.
I think all your points are very reasonable.
> Intel has to break the ARM ecosystem. Winning some designs with Motorola here and with ZTE there just won't cut
> it. You have to build huge commitments that run into buying millions and tens of millions of chip a year.
Yes. Here's a thought experiment: suppose a startup company came out with a
new smartphone chip and said "the good news it runs twice as fast, and the power
consumption is about the same; the bad news is that 5% of the apps won't work
because it doesn't run ARM code natively". Everyone would laugh, and they wouldn't
have a chance of getting any major design wins. We only take Medfield seriously
because it's from Intel: from anyone else, 100% ARM compatibility would be considered
absolutely essential.