ARM Marketing, BS up to my ears

By: Maynard Handley (, February 4, 2015 2:59 pm
Room: Moderated Discussions
David Kanter ( on February 4, 2015 11:51 am wrote:
> Eric Bron ( on February 4, 2015 3:42 am wrote:
> > > Go to this page:
> > >
> > >
> > >
> > > and click on the performance tab. 3.5/1.9 ~= 1.84.
> > >
> > > And don't forget to note the title "Increase in sustained performance in smartphone power budget.
> > >
> > > That makes it hard to even guess how much IPC increase there is, or what top performance
> > > is compared to unconstrained A15/A57.
> >
> > indeed, and thank you for the link
> >
> > btw reasonable people seem to dismiss insane IPC gains:
> >
> >
> >
> >
> >
> At the risk of offending people from ARM...I find that ARM's marketing to be absolutely ridiculous
> and deceptive. Comparing IP blocks at different process nodes is just bullshit designed to obfuscate
> the value that the microarchitecture is adding. That is just as terrible as when Intel tries
> to talk about advances in server performance by comparing against Nehalem-EP.
> While a comparison against an old core on a old process MIGHT be indicative of what users MAY experience,
> it simply isn't even remotely apples-to-apples. Moreover, USERS DON'T BUY FROM ARM. It's just rubbish.
> At least Nvidia's marketing does proper generation to generation comparisons.
> ARM has plenty of smart architects, and frankly the marketing group does a disservice to them by not talking
> openly and honestly about the value they are adding for customers. Intel will honestly tell you that improving
> IPC by 5% is hard - and that's the truth for their design point. ARM has much lower performance cores that
> have way more low hanging fruit, so 10-15% should be feasible. It's better to be honest than try and dress
> up someone elses technical innovations (e.g., TSMC's FinFETs) as your own magnificence.
> Put another way, I can travel from point A to point B at roughly 120mph. Does that mean I am
> an amazing speedy person? No, it means I have a Honda Civic and can find the highway...
> David

Hmm. When I was talking about the fact that Cyclone could match Intel in IPC, I was told in no uncertain terms that an interest purely in IPC, decoupled from the actual frequencies that a chip could reach and the TOTAL overall performance, was the sign of idiotic fanboy'ism.

Just saying...
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TopicPosted ByDate
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        ARM announces A72Wilco2015/02/04 01:58 AM
          ARM announces A72Eric Bron2015/02/04 02:48 AM
            ARM announces A72none2015/02/04 03:24 AM
              ARM announces A72Eric Bron2015/02/04 03:42 AM
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                    ARM announces A72Exophase2015/02/04 08:58 AM
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                ARM Marketing, BS up to my earsDavid Kanter2015/02/04 11:51 AM
                  ARM Marketing, BS up to my earsMaynard Handley2015/02/04 02:59 PM
                    ARM Marketing, BS up to my earsDavid Kanter2015/02/04 03:21 PM
                  ARM Marketing, BS up to my earsGroo2015/02/04 03:30 PM
          ARM announces A72juanrga2015/02/04 05:23 AM
            ARM announces A72Wilco2015/02/04 04:01 PM
              ARM announces A72juanrga2015/02/04 05:06 PM
        ARM announces A72Anon2015/02/04 02:28 AM
          ARM announces A72juanrga2015/02/04 05:31 AM
            ARM announces A72Aaron Spink2015/02/04 07:49 AM
      ARM announces A72Ronald Maas2015/02/03 08:23 PM
        ARM announces A72Seni2015/02/04 01:19 AM
          ARM announces A72Maynard Handley2015/02/04 11:42 AM
            ARM announces A72Seni2015/02/04 01:33 PM
              ARM announces A72dmcq2015/02/04 01:57 PM
            ARM announces A72Ronald Maas2015/02/04 07:42 PM
        ARM announces A72anon2015/02/04 06:19 AM
          ARM announces A72Exophase2015/02/04 08:31 AM
            ARM announces A72David Kanter2015/02/04 11:25 AM
              ARM announces A72Exophase2015/02/04 02:33 PM
                ARM announces A72anon2015/02/04 11:27 PM
                  ARM announces A72 (fixed format)anon2015/02/04 11:29 PM
                  ARM announces A72Exophase2015/02/05 12:11 AM
                    ARM announces A72anon2015/02/05 01:02 AM
            ARM announces A72anon2015/02/04 06:57 PM
  ARM announces A72Wilco2015/02/03 02:39 PM
    ARM announces A72Maynard Handley2015/02/03 03:13 PM
      ARM announces A72anon2015/02/03 03:29 PM
      ARM announces A72Wilco2015/02/03 03:44 PM
    ARM announces A72David Kanter2015/02/04 10:56 AM
      ARM announces A72Peter Greenhalgh2015/02/04 11:56 AM
        ARM announces A72Aaron Spink2015/02/04 12:59 PM
          ARM announces A72Alberto2015/02/07 11:22 AM
            ARM announces A72Exophase2015/02/07 11:47 AM
              ARM announces A72Alberto2015/02/07 01:44 PM
                ARM announces A72Exophase2015/02/07 03:35 PM
                  ARM announces A72Alberto2015/02/08 02:09 AM
                    ARM announces A72Exophase2015/02/08 12:05 PM
              ARM announces A72David Kanter2015/02/08 01:39 AM
                ARM announces A72dmcq2015/02/08 05:14 AM
                  ARM announces A72Michael S2015/02/08 05:38 AM
                    ARM announces A72Gabriele Svelto2015/02/10 06:11 AM
                      ARM announces A72Jouni Osmala2015/02/10 12:24 PM
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                  ARM announces A72Doug S2015/02/08 10:00 AM
                ARM announces A72Exophase2015/02/08 11:57 AM
        ARM announces A72dmcq2015/02/04 02:10 PM
        ARM announces A72David Kanter2015/02/04 03:28 PM
      ARM announces A72Wilco2015/02/04 02:59 PM
        ARM announces A72Aaron Spink2015/02/04 10:31 PM
        Intel 32nm vs 14 nmMichael S2015/02/05 02:03 AM
          Intel 32nm vs 14 nmWilco2015/02/05 03:27 AM
            Intel 32nm vs 14 nmDavid Kanter2015/02/05 10:05 AM
              Intel 32nm vs 14 nmcarop2015/02/05 12:12 PM
                Normalize to drawn or effective width?David Kanter2015/02/05 12:45 PM
                  Normalize to drawn or effective width?carop2015/02/05 03:40 PM
                    Normalize to drawn or effective width?David Kanter2015/02/06 01:44 PM
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