Should Apple start making servers?

By: Doug S (foo.delete@this.bar.bar), October 8, 2018 3:17 pm
Room: Moderated Discussions
dmcq (dmcq.delete@this.fano.co.uk) on October 7, 2018 3:33 am wrote:
> > Oh, and for the matter, with the money they have now Apple could design
> > a server processor, a car, a fighter plane or a rocket if they wished to.
>
> I'd have thought the main question would be whether they'd make a lot a money from it. I
> don't think it would conflict badly with their main markets and there would be some internal
> gains. The ARM server market hasn't taken off yet but I think all the bits are now in place
> so maybe they will do something. It is possible they intend to only do large integrated systems
> rather than supplying components and that would require quite a bit of setup..


I don't think they'd have to "make a lot of money off it", if they were designing it for internal use. They'd only have to break even - and that "break even" calculation could include some intangible benefits derived from having control of the hardware design so their iCloud guys (for example) can say "if we could have this type of computation accelerated, it would really help us" and be able to get exactly what they want. As opposed to figuring "maybe we can use AVX512 or NVidia GPUs to approximate what we need".

Given the prices that Intel charges for their CPUs, there's a lot of room for Apple to spend the savings on engineering given the amount of CPUs they probably purchase each year. And some of that engineering would be useful in other stuff like phones and (if they go that route) ARM64 Macs.
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TopicPosted ByDate
Should Apple start making servers?Doug S2018/10/05 11:48 PM
  Should Apple start making servers?Adrian2018/10/06 12:16 AM
    Should Apple start making servers?juanrga2018/10/06 12:37 PM
      Should Apple start making servers?Alberto2018/10/07 09:52 AM
  Should Apple start making servers?Andrei Frumusanu2018/10/06 12:23 AM
    Should Apple start making servers?Doug S2018/10/06 09:25 AM
      Should Apple start making servers?Maynard Handley2018/10/06 09:50 AM
        Good point (NT)Gabriele Svelto2018/10/06 02:57 PM
          Good pointBlaine2018/10/07 11:14 AM
        Probably notDavid Kanter2018/10/07 10:44 PM
          Probably notMichael S2018/10/08 12:58 AM
          Probably notMaynard Handley2018/10/08 03:52 PM
  Should Apple start making servers?Gabriele Svelto2018/10/06 05:44 AM
    Should Apple start making servers?Beastian2018/10/06 08:39 AM
    Should Apple start making servers?Doug S2018/10/06 09:29 AM
      Should Apple start making servers?Travis Downs2018/10/06 10:23 PM
        Should Apple start making servers?Doug S2018/10/08 03:08 PM
    Should Apple start making servers?Maynard Handley2018/10/06 10:04 AM
      Should Apple start making servers?Gabriele Svelto2018/10/06 02:56 PM
        Should Apple start making servers?Maynard Handley2018/10/06 06:58 PM
          Should Apple start making servers?Gabriele Svelto2018/10/07 01:46 AM
            Should Apple start making servers?dmcq2018/10/07 03:33 AM
              Should Apple start making servers?Alberto2018/10/07 06:07 AM
                Should Apple start making servers?Doug S2018/10/08 03:19 PM
              Should Apple start making servers?Doug S2018/10/08 03:17 PM
    Should Apple start making servers?juanrga2018/10/06 12:33 PM
  Should Apple start making servers?wumpus2018/10/06 08:27 AM
    Should Apple start making servers?Aaron Spink2018/10/06 11:17 PM
      Should Apple start making servers?Doug S2018/10/08 03:33 PM
  Should Apple start making servers?Alberto2018/10/07 10:36 AM
  Should Apple start making servers?Michael S2018/10/08 04:05 AM
    Should Apple start making servers?anon2018/10/08 06:35 AM
  Apple's winning strategy in serversAM2018/10/08 07:17 AM
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