The next Apple chip

By: Doug S (, November 22, 2020 11:17 am
Room: Moderated Discussions
Jukka Larja ( on November 21, 2020 8:16 pm wrote:
> David Hess ( on November 21, 2020 7:43 pm wrote:
> > NaNon ( on November 21, 2020 3:01 am wrote:
> > >
> > > Well, a strong CPU and a strong GPU might make for a compelling games console?
> > > Roll that in with Apple TV, subscription this, that and the other all sitting
> > > under the family TV. Then add VR/AR into the mix for extra cash.
> > >
> > > Seems to me there are some potentially large markets beyond pure
> > > mobile could have a fair bit of potential growth for Apple.
> >
> > Those markets do not require more CPU than Apple now has.
> I'd say most of the non-compelling bits of current Apple TV as a console have little to do
> with hardware and more to do with software, Apple's focus and attitude. They aren't making
> developing easy (requirement to use Apple APIs like Metal, and Apple tools like Xcode on Macs)
> nor are they offering money upfront to gain titles and relevance (without that, one can't
> expect to targeting Apple TV to be profitable at this point) or funding exclusives.
> There's nothing stopping Apple from fixing these things, so if they wish to start
> competing with MS and Sony they can do so at any time. Google decided to do that,
> though we'll have to wait some years to see how successful they are going to be.

There's plenty of space between "compete with Sony and MS" and "Apple's current involvement in the gaming market".

Apple's presence is mostly in mobile, with a little bit on the Mac. Now that the Mac is going ARM and they are making it easy for them to build apps that can run mobile AND Mac, they could add the same capability for running them on Apple TV so you could run them on the small screen, the "medium" screen (i.e. the Mac) or the big screen, your TV.

No one would say that Nintendo competes in consoles on the level of Sony and MS, they are more "casual gaming" - and with the Switch they kind of straddle the mobile and console worlds. If Apple got more involved in gaming they would be competing on Nintendo's turf, not Sony's.
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TopicPosted ByDate
The next Apple chipMaynard Handley2020/11/19 09:22 PM
  The next Apple chipanon22020/11/19 09:59 PM
    The next Apple chipMaynard Handley2020/11/20 10:45 AM
  The next Apple chipAndrei F2020/11/20 01:47 AM
    The next Apple chipdmcq2020/11/20 05:37 AM
      The next Apple chipAndrei F2020/11/20 07:31 AM
        The next Apple chipdmcq2020/11/20 10:57 AM
    The next Apple chipRonald Maas2020/11/20 09:54 AM
      The next Apple chipAnon2020/11/20 12:30 PM
        The next Apple chipWes Felter2020/11/22 09:50 PM
    The next Apple chipMaynard Handley2020/11/20 10:46 AM
    The next Apple chipJan Vlietinck2020/11/21 06:14 AM
      The next Apple chipDoug S2020/11/21 09:34 AM
  The next Apple chipDoug S2020/11/20 09:07 AM
    The next Apple chipMaynard Handley2020/11/20 10:51 AM
      The next Apple chipDoug S2020/11/20 12:07 PM
        The next Apple chipMaynard Handley2020/11/20 12:54 PM
          The next Apple chipDoug S2020/11/20 02:34 PM
  The next Apple chipRichard S2020/11/20 06:38 PM
  The next Apple chipDavid Hess2020/11/20 07:35 PM
    The next Apple chipBrett2020/11/20 09:56 PM
      The next Apple chipJames2020/11/21 08:18 AM
        The next Apple chipBrett2020/11/21 08:38 AM
      The next Apple chipDavid Hess2020/11/21 08:17 PM
      The next Apple chipHoward Chu2020/11/22 02:52 PM
        The next Apple chipBrett2020/11/25 06:27 PM
    The next Apple chipNaNon2020/11/21 04:01 AM
      The next Apple chipMaynard Handley2020/11/21 11:30 AM
      The next Apple chipDavid Hess2020/11/21 08:43 PM
        The next Apple chipJukka Larja2020/11/21 09:16 PM
          The next Apple chipDavid Hess2020/11/21 09:47 PM
          The next Apple chipDoug S2020/11/22 11:17 AM
            The next Apple chipJukka Larja2020/11/23 06:57 AM
        The next Apple chipMaynard Handley2020/11/22 11:12 AM
          The next Apple chipJukka Larja2020/11/23 07:13 AM
          The next Apple chipdmcq2020/11/23 09:18 AM
    The next Apple chipDoug S2020/11/21 09:53 AM
      The next Apple chipDavid Hess2020/11/21 08:40 PM
    The next Apple chipJacob Marley2020/11/21 12:40 PM
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