Devon Welles (no@thanks.com) on 2/6/09 wrote:
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>Do you even know what "revenue" is? Seriously, it's becoming more of a mystery why you even bother to post here.

Revenue is an interesting metric. If, for example, revenue increases 10% per year - does that mean 'increased market', or 'increased profit' or just 'increased revenue' with no context whatsoever, and therefore pretty meaningless. Did the cost go up, and therefore the price (so no additional profit)? Or did just the price go up, with no change in cost? Or were more units sold at the same price per unit? Or did the price per unit decrease, and there were a lot more units sold? And, what happened in the entire market - did revenue increase or decrease, and why (fewer units, reduced costs, difference in exchange rates)?

Meaningless without context, really. People presume that price stays static, and therefore increased revenue means increased unit sales - but that isn't necessarily the case.

If companies and people would discuss 'units', that might eliminate some of the arguing, because at least then everyone is (hopefully) talking about the same thing.

Regards,
Dean