Sun and x86 server differentiation

Article: Tukwila Update
By: Jesper Frimann (, February 10, 2009 12:51 am
Room: Moderated Discussions
Michael S ( on 2/8/09 wrote:
>RagingDragon (a@b.c) on 2/7/09 wrote:
>>David Kanter ( on 2/7/09 wrote:
>>>savantu ( on 2/7/09 wrote:
>>>>In order to make money you need to differentiate.Once you bring everything on the
>>>>same platform , that becomes increasingly hard. x86 is >always in the position
>>of good enough since it is mass market.
>>>>Instead of porting HP-UX,OpenVMS,AIX or Solaris to x86 , you'te better off with
>>>>Windows/Linux.They are good enough in the long run to >eliminate everything else.
>>>Sun is already able to differentiate their server offerings.
>>>Sun's ASP for servers is 50% higher than IBM, and double Dell or HP. That's not
>>>because their products are similar, it's because they are actually differentiated.
>>>Sun is also aggressively embracing SSDs, which is a very good way to shift dollars
>>>from storage vendors to server vendors.
>>>Their x86 growth has leveled off a bit, but 20% is still pretty big growth. What
>>>they really need is a larger scale sales force that really can touch most enterprises.
>>>Right now, they just have a sales force that touches folks using SPARC.
>>Sun do make some nice x86 servers, and they have a few innovative designs which
>>stand out from their competitors (i.e. combining server and storage array in a single box).
>Yes, X4540 is cool. But what else?
>It seems to me, the rest of Sun x64 line up is an attempt to charge HP/IBM-like
>(or higher) premium price without having HP/IBM-like track record and support organization.
>IMHO, newcomers has to be more modest even if they have recognizable name.

Yes, good point.
Also if you look at the sheer amount of different x86 servers and blades. I mean I counted 27 different x86 servers last time I looked.

And SUN's blade system reminds me of repackaged 1U Servers, the blades are quite large. Specially if you compare them to half hight HP blades and IBM blades.

It looks more like SUN decided that they needed a x86 presence and that strategy and organisation, would have to come later.

// Jesper
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                                    sufficiently intimate with the OSMichael S2009/02/26 06:29 AM
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